What fishing lures work best in New Zealand?

The best fishing lures for NZ anglers depend on the target species and location. For trout in rivers and lakes, Tassie Devil and Kilwell Toby spoons are consistently effective, catching NZ trout for generations.

For saltwater species, soft-bait setups on quality jig heads produce results with snapper, kahawai, and blue cod, while Whopper Stopper lures work well when casting from rocks or trolling.

What soft bait rod should I use?

A quality soft bait rod makes a huge difference. Look for a light-to-medium spinning rod around 7 feet with a sensitive tip for detecting bites, paired with 4-8kg braid and fluorocarbon leader. The right standard or travel fishing rod will have enough backbone to set hooks while remaining light enough for all-day use.

What colours work best for soft bait in NZ waters?

Water clarity and light conditions drive colour choice. In clear water or bright conditions, natural patterns (silver, brown trout, whitebait) tend to perform best. When water is murky or light is low, switch to brighter colours or luminous options. Having two or three colour options on hand lets you adapt as you fish.

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Fishing Lures for NZ Anglers

Whether you’re soft baiting for snapper in the Hauraki Gulf or casting spinners at backcountry trout, the right fishing lures in NZ make all the difference. At Shooters World Gore, we stock a carefully selected range of soft bait and lures that actually work in our conditions.

As your local fishing and outdoor specialists, we’re passionate fishers ourselves, and back our range with the kind of hands-on advice you won’t find at big retailers. Explore our range of soft baits and fishing lures online in NZ.

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Discover Our Range of Fishing Lures Online in NZ

Trout Lures

Our trout fishing lure selection includes the iconic Tassie Devil range—a proven performer in lakes and rivers for decades. From classic patterns like Silver Bullet and Whitebait to luminous options for low-light conditions, our fishing lures produce consistent results on browns and rainbows.

Toby & Spoon Lures

Kilwell Toby lures remain a go-to choice for trout anglers throughout the country. Their distinctive wobbling action triggers aggressive strikes in rivers and lakes alike. Our range includes various weights and colour patterns—Copper Zebra being a top choice—to suit different water conditions and depths.

Soft Bait & Jig Heads

Soft bait in NZ has become one of the most popular methods for targeting snapper and other inshore fish species. Our VMC jig heads provide the foundation for an effective soft bait setup—pair them with your preferred plastics for bottom-bouncing or mid-water presentations. Combined with the right soft bait rod and reel combo, you’ll be set for most inshore scenarios.

Frequently Asked Questions

What fishing lures work best in New Zealand?

The best fishing lures for NZ anglers depend on the target species and location. For trout in rivers and lakes, Tassie Devil and Kilwell Toby spoons are consistently effective, catching NZ trout for generations.

For saltwater species, soft-bait setups on quality jig heads produce results with snapper, kahawai, and blue cod, while Whopper Stopper lures work well when casting from rocks or trolling.

What soft bait rod should I use?

A quality soft bait rod makes a huge difference. Look for a light-to-medium spinning rod around 7 feet with a sensitive tip for detecting bites, paired with 4-8kg braid and fluorocarbon leader. The right standard or travel fishing rod will have enough backbone to set hooks while remaining light enough for all-day use.

What colours work best for soft bait in NZ waters?

Water clarity and light conditions drive colour choice. In clear water or bright conditions, natural patterns (silver, brown trout, whitebait) tend to perform best. When water is murky or light is low, switch to brighter colours or luminous options. Having two or three colour options on hand lets you adapt as you fish.

Get on the Water with Quality Fishing Lures and Soft Bait Rods

Whether you’re stocking up on Tassie Devils for opening weekend or need soft bait for your next saltwater mission, trust Shooters World Gore. Shop our fishing lures online NZ-wide with fast shipping and the personalised service local anglers have trusted for years.

Searching for reliable lures and fishing bait near you? Explore our range online or visit us in Gore for hands-on recommendations.

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